A leading Indian jewelry brand, Giva, has withdrawn its latest advertisement for the upcoming Rakshabandhan festival following a public outcry over an outfit worn by the female lead, Bollywood actor Kriti Sanon. The controversy erupted on social media when BJP MP and actress Kangana Ranaut criticized the ad as "intentionally creepy" due to Sanon's revealing outfit while celebrating the traditional Hindu festival. The debate sparked discussions about cultural sensitivity, women's fashion choices, and moral policing in India. While Sanon received support from some quarters, including Congress MP Rahul Gandhi, she also faced criticism for her choice of attire and tying a Rakhi to her pet dog. Giva, acknowledging the sentiments expressed by some segments of society, has since withdrawn the advertisement out of respect. This is not the first time an Indian brand has pulled an ad following backlash on social media; similar incidents have occurred in the past, highlighting the growing influence of digital platforms in shaping public opinion and corporate decisions.